Again, this goes back to knowing your customer. If you understand their problems and desires, you know which incentives will motivate them the most.

That’s why Sephora incorporat other incentives. Such as exclusive content (free beauty classes), and custom makeovers (a desir service! And a chance to upsell on more products).

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Here are some loyalty incentives near-guarante to make your customers feel appreciat this BFCM:

1. Give them a free and exclusive product

>>>>>>If you’re looking for tri and true, this might be the earliest loyalty program in history- and the most potent: It has been going strong since the 19th Century.

In the mid-1800s, Sweet Home Laundry Soap (a New Hampshire merchant) start giving out copper tokens to buyers, which they could later exchange for premium products only available for purchase to these token owners. This was a huge success and last throughout the 19th and 20th centuries.

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Source: Catalog of Babbitt’s Premium products

This works for a few reasons:

A gift in the form of a physical product feels more real!
It rewards them for being! A customer and connects it to a feeling of exclusivity.
Here is a similar modern-day example from Mirenesse:

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2. Surprise them with unconditional points:
Surprise your existing customers this BFCM by depositing an unexpect, unconditional balance of loyalty points in their accounts. Then, send them an email whatsapp data  or message along the lines of “remember to gift yourself too, this year.”

Why it works:

The surprise element alone creates a dopamine hit

Unconditional giving is more generous and better receiv
3. Make the giving charitable
In The new discounting playbook, 63% of consumers said they want brands to give them an opportunity to contribute to a charity or initiative align with their values.

Instead of giving discount rewards for their loyalty points, customers can choose from a variety of charitable actions, such as giving away free meals or planting trees.

It can be more satisfying. Than taking a few dollars off promote incentives for the acquisition of loyal a purchase
It associates a good feeling with the brand
It reaffirms your brand’s alignment with their agent email list values
The holiday period is prime time for giving
4. Expand your giving to their friends and family