If you want to weave your brand into Special thanks their lives even further, help them give to the people they love.

Every positive review a customer leaves is a chance to connect and get a referral.

To do this, integrate your LoyaltyLion account with your review app, and your email service provider. Here is a list of all native integrations.

Then, create an email segment targeting

Any customer who has recently left a positive review, and ask them to use their personal referral link to refer 2-3 people who might like your brand (or to join the loyalty program, if they’re not yet members).

Be generous with your giving, and remember that while it can feel nerve-racking to give out too many points, you are not aiming to have a profitable first transaction when acquiring a new customer. Your LoyaltyLion Customer Success Manager can help you make sure you are rewarding points responsibly. Alternatively, you can use a tool like Lifetimely to make better lifetime value decisions.

Your messaging counts, too. Help them sell your brand with your own set of value propositions.

Here’s an example from Annmarie Skincare:

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For more alternative discounting and incentive strategies for this BFCM, you can download Part 2 of The New Discounting Playbook here. Or check out the LoyaltyLion mobile phone number data updated 2025 Academy Course for the webinar titled “Six ways to turn one-time BFCM shoppers into long-term loyal customers”.

Brands that are going to win are the ones that prioritize loyalty and relationship-building

This BFCM, rather than purely eating into your profit margins and hoping that these acquisitions will become profitable in the future, use incentives to capture short term attention, then build emotional connections and a long-lasting relationship

Use a tool like LoyaltyLion to further

strengthen loyalty-behaviors and help turn them into habits
Your brand’s relevance to your customer is ultimately determ it has technological support ined by how abundantly you place their interests above profit
If you enjoyed this post, click here for the full article agent email list (10-minute read) at Brands Are Alive.

at LoyaltyLion for their insights on this topic.