The way that we approach influencers b to c database is that we don’t ask them to commit to anything. We don’t ask them to post or anything. Well, you send on a product as a gift and if they like it, they will post about us. And using that strategy, we are first able to improve our response rate from

 Two is that people who try a product

and actually like it are willing to post about it. This comes down to making a good product. You cannot send them a really bad product and expect them to post about it because that would decrease their integrity amongst their audience. Always make sure that you’re working with influencers who are within your niche. You are working with people who you have developed good conversation and relationships with over the what are customer service channels? past few days that you’ve contacted them. And lastly, you just want to make sure that you’re sending them a good product with no commitment because that’s how you’re going to get most of the responses.

Felix: What are you doing that time

To establish some kind of relationship with them in just a few days before you ask them to get their feedback on a product?

Jason: I actually ask them the same questions that I ask my friends. I’m sort of looking at them as influencers or celebrities or whatever. I see them as ordinary people who are just content creators and have a good amount of audience. I ask them questions like, “Hey, we’re betting email list making this. What would you change about it? What would you like to see different in the lash industry?” Asking the same question just to get them comfortable and get them to answer a question first and foremost, and then we shoot them with, “Hey, we made the product now.