Enough money, Facebook can like fashion find special database the right people. The reason why I like to focus on this type of medium with influencer marketing is that for us, we’re able to get it free. Using the free promotions through these influencers, we’re able to get their audience to go on our website, and that way we’re able to collect the data on these people and then use this data to do the pay acquisitions. That way, it will be a lot cheaper for us in the long run; because for you to do cold traffic targeting for Facebook, your CPM’s got to be 13, $14. If you’re doing retarding campaigns or warm audience campaigns where you only target people who have visited your website or people who are similar to people who are visiting your website, your CPM will be a lot cheaper.

Our way is always to like fashion gather data

Free channels, or free methods of marketing, whether it’s word of mouth, influencers, or SEO, and then content repositioning: how to do it? using the traffic that we generate through this method to do pay acquisitions in order to save more money in the long run.

Tools and apps that help Doe Lashes’ web design and operations
Felix: You have a page that says Love Letters, which are reviews, and then Track Order, and then Help. How did you determine what should go into the navigation?

Jason: The navigation bar, in my opinion

Makes people get warmer and warmer betting email list to your brand. And you should only reserve that space for that particular purpose. Home, people are able to see the different types of lashes that we have.