In the world of sales, every detail is of great importance. From the first contact with the client to the successful conclusion of the deal, every step requires maximum precision and efficiency. And this is especially evident in such a “trifle” as the exact adherence of managers to scripts.
This becomes especially important when the market situation is unstable and there is a decrease in demand for a particular product or service. In such a case, the quality of customer service becomes a key growth factor for many companies. And since phone calls are the first step in many transactions, managers’ compliance with key parameters of high-quality communication with clients becomes especially important. The success of a deal largely depends on how well your managers communicate.
What is a Healthy Sales Quality Control Checklist
The call quality control checklist is a list of the phone number list most important metrics, from call processing speed to communication quality and handling of customer objections.
Example of checklist parameters:
- In what percentage of calls was the script executed?
- Percentage of calls where the employee assigned the next step
- Effectiveness of handling objections
- Number of questions/answers in each call
- Percentage of time the manager listened and spoke himself
- Degree of emotional satisfaction of the client
What problems arise if there is no clear control of the checklist
Despite all efforts, many companies face serious these are extreme examples problems related to the lack of clear control of the checklist. We will list only the most basic ones.
Low sales conversion
The first and perhaps most serious problem is the loss of leads and profitable deals due to ineffective work of sales department employees. Research shows that deviation from effective scripts and vietnamese offer skipping important stages during the deal leads to low conversion. Managers who do not follow clear instructions lose leads and miss opportunities to close profitable deals.
