For many years, advertising has used influencers to generate positive expectations about a product or service, boost sales and attract new consumers. After all, influencer marketing plays a key role in helping people make purchasing decisions.
Whether your business is small, medium or large, it can count on the help of an influencer to gain visibility and attract good customers. We will talk about this in this article.
What are influencers?
Digital influencers are people with the special database to influence potential buyers of a product or service by promoting or recommending the items on social media.
Influencers often have specialized knowledge, authority, or insights into a specific niche.
There are also people who, due to their fame or public recognition from their fields of expertise, also become digital influencers, giving their opinions and speaking out on various topics. This includes, for example, athletes, models, artists and TV professionals.
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Why are influencers important for marketing strategies?
Asking for the opinion of people according to the kpmg study panorama 2020 innovation to you – friends, relatives and work colleagues – before making a purchase is a behavior that is part of people’s routine.
In addition, celebrities, poster boys and other famous journalists in their niches have been starring in TV, radio, newspaper and out-of-home commercials for decades, validating the quality of products and services.
Due to the popularization of social networks, the so-called “recommendation era” expanded and gained strength. Profiles with loyal followers began to attract the attention of brands, which took advantage of the audience of celebrities and anonymous people to promote their campaigns and influence the purchasing decisions of thousands of consumers.
In recent years, many companies have set aside part of their campaign budget to work with influencers, because they know that, with good planning, the return tends to be very good.
According to a survey conducted by MindMiners and YOUPIX in 2023, six out of ten respondents have already purchased a product or service that was recommended by an influencer. Other interesting data is that 51% of the people surveyed said they remembered campaigns starring an influencer more and 53% had high trust in influencers.
Advantages of working with influencers
Investing in people who are popular on the sg number or in other media to increase brand recognition and sales of products and services can be very interesting. Here are three reasons:
Cost-benefit
Some campaigns require very high investments from the companies’ cash flow, while there are influencers who can do a good job of publicity while charging an amount that fits within the budget.
