That’s why, now more than According to the  ever, building close relationships with customers is a great strategy for business sustainability. , Trust and Growth , the focus on customer experience is the first of the 4 crucial aspects for successful business management .

Consumer decision-making is affected by external influences such as social, political, environmental, economic and legal factors, according to the Me, my life, my wallet study . This research also analyzes two other dimensions that influence decision-making:

The stage of life, which corresponds to the moment the

Important events or occurrences, referring to the major events that mark an era. For example, a war, a revolution or a pandemic like the one we are currently experiencing, which, in addition to being a global public health issue, has caused strong economic, legal, political and social repercussions, among others.
If the crisis unleashed by the COVID-19 pandemic has affected your company’s performance, find out what customer retention is phone number database and how it can become a great tool to overcome times of crisis.

In the following video, Yannick Kwik explains, based on his personal and professional experience, how resilience works in times of crisis.

What is customer retention?

Customer retention is a business strategy that aims to keep a company’s current customers satisfied and build long-term relationships.

The publication “ The effect of are you one of them body: name the positioning on customer loyalty: An empirical analysis for the case of Iberdrola ”, published by Cuadernos de Gestión magazine, analyses customer loyalty from the perspective of various authors, in two perspectives:

Loyalty as an attitude: emotional b2c lead bond and positive attitude towards the organization;
Loyalty as a behavior : associated with an individual’s repeat purchase from a particular brand.