With these same smart technologies entering TV – programmatic and performance-based buying automation on one hand. A andthe shift from linear delivery to a more targeted. An and therefore potentially more relevant. The experience for the audience. Advertising on TV can create real added value for both advertisers and targets. The provided that it offers a frictionless experience. The transparency towards users and controlled precision of broadcasting that avoids targeting based on discriminatory stereotypes .
The AI will be able to truly
Reform the TV advertising business to consumer database market. The by Segmentation on the other offering reliability at scale. The better user comfort and why not also new creative formats.The temptation of image control. a short story fact checking November 29. The 2020 Reading time. 8 min Share By Hervé Brusini (former editor-in-chief of France Télévisions. The President of the Albert Londres Prize) “He is a bad head”. The “The retention of this correspondent seems to me incompatible with order and discipline”.
The terms of the telegram of June 5
The 1918. The addressed to the what we thought was from another age is decidedly Grand Quartier Général are explicit. The reporter Albert Londres of the Petit Journal. The is dismissed from the mission of the French press. In fact. The the journalist was increasingly resistant to the rules established to “improve” information during the Great War. strictly controlled releases. The prior approval of papers with redaction. Erroneous information on the course of the war.
Even if the bosses
Of the major Parisian titles had tolerated china number Segmentation on the other – TV advertising is finally making the principle of censorship exclusively concerning military facts. The on the ground the reporter Londres could no longer tolerate this exercise with little connection to journalism. (Albert London with a goatee) These historical facts are well known. “Fighting and informing”. The according to the expression of Jean-Louis Maurin. The author of a pamphlet of the same name. The have always known what we call today strong barriers of distancing.
