The rise in the use of mobile devices around the world has transformed the ways and uses of all online options and tools . Now, it is companies that focus on this medium to launch their content and attract customers. For this reason, in 2018 the Mountain View giant introduced Accelerated Mobile Pages (AMP) technology to improve the performance of pages on smartphones.
Any company that wants to be successful when it comes to increasing its database and gaining new business opportunities should know that AMP landing pages and SEO go hand in hand. Working with both has become more than an option. In fact, it is a necessity for businesses that want to position themselves against their competition.
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What are Accelerated Mobile Pages or AMP?
To put it simply, AMP or Accelerated Mobile Pages is the technology that allows web pages to load faster on mobile devices. In addition, this Google system is open source, which means that publishers can change everything they need to adapt it to their needs.
In this way, the definition of AMP landing pages would be those landing pages that incorporate this technology and that make them load at a high speed. Google itself defines them as “ lightning-fast ”, precisely because they are capable of loading up to 4 times faster than normal pages.
If the loading speed is so spectacular, it is not difficult to imagine why AMP landing pages and SEO make such a good team. Loading speed is a determining factor in the positioning of any page, as it directly influences the user experience. If there is one thing that characterizes Internet users, it is impatience. In fact, a good part of the bounce rate on a website is usually directly related to this.
So, one thing leads to another and… if users leave, Google interprets that the page is of poor quality and ranks it lower . AMP optimizes the website in such a way that it takes only a few seconds to load. That’s why using AMP landing pages brings many advantages, especially in SEO.
Landing pages are mostly not optimized for viewing or interaction on mobile devices , but rather on desktop computers. For this panama whatsapp number data reason, AMP and SEO landing pages seek to remedy this problem.
How do AMP landing pages work?
AMP landing pages help create very fast loading sites and, in 10 reasons why your business needs an email marketing platform addition, their optimization becomes easier . AMP pages use HTML language . But there are some factors in which they differ from the rest and that make them unique. Especially, because they are designed to work on mobile devices.
Among the most notable features of its operation are the following:
- They use the project’s own CDN caches , optimizing korea businesses directory data retrieval and page validation.
- Tags are restricted on this type of page . Images with less weight than others are used so that the pages load much faster.
- JavaScript is limited on these landing pages to only the project’s libraries.
That is, AMP technology is responsible for eliminating everything that is less important or superficial in a landing page in order to make it weigh less and, therefore, load faster. This type of web page can be easily found in Google search engines with the AMP symbol.
Why use AMP technology for SEO positioning?
There are many advantages to using AMP technology for SEO positioning of a website. Clearly, all statistics improve simply by applying this technology . Bounce rates on visits drop to a minimum and conversions increase. Some factors that affect SEO are:
- A landing page that takes 100 milliseconds to load a website hurts the conversion rate by almost 10%.
- A 2-second delay on our landing page or website can cause almost 100% of a website’s users to bounce.
Using AMP technology will greatly benefit any website against the competition. Therefore, it is of great importance to know how it works to get the most out of it. Google’s algorithm is increasingly focused on providing users with a unique and refreshing experience , so anything that is beneficial for SEO is well received by the North American company.
AMP Landing Pages and SEO: A Winning Combination
There are many benefits to combining AMP and SEO landing pages to create responsive landing pages that load quickly and display correctly on mobile devices.
An AMP page can provide great benefits such as SEO positioning, engagement , visibility against the competition, among others.
- Better landing page performance. Landing pages using AMP technology load up to 86% faster than a normal web page. According to some studies, the loading time of this type of page is less than a second . Therefore, the user is more likely to feel comfortable navigating through it.
- Better energy efficiency. A landing page that uses AMP technology will be more efficient in consuming the battery power of a mobile device, since it will not require moving large amounts of data and putting the entire CPU and RAM memory to work.
- Greater visibility for the website and landing page. AMP pages are ranked first in search results on mobile devices. The results are displayed, for example, in the form of a news carousel, and each news item is accompanied by a photo that helps to better position the content, which generates a greater number of clicks on the page.
Tips for creating AMP landing pages
If you are willing to develop strategies that combine AMP landing pages and SEO, it is essential that you keep a couple of tips in mind when getting down to work.
A.- Multimedia content update
Part of developing an AMP and SEO landing page strategy is keeping your images and videos optimized for use with this tool. This means that all content must adapt or adjust to the size , weight, width, etc. The advantage is that AMP helps reduce everything that is not necessary in order to better optimize all content.