In recent years, the use and combination of email marketing and blogs has been taken more seriously , as it is a winning relationship from any point of view. Combining email marketing and blogs is an excellent way to attract new clients by sending quality information.
Combining these two strategies is key to achieving these marketing objectives, but to do so, it is necessary to fully understand what each one is about and thus be able to understand its pros and cons.
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The power of blogs
The blog is one of the strongest tools to attract customers to a company. With these, you can respond to the needs of customers and resolve their doubts on a specific topic. Among the main benefits are the following:
- Generate authority and positioning.
- Maintain important visibility in front of customers.
- Allows you to educate users on very specific topics.
- Get the right people to join you.
This type of strategy is widely used to make nigeria whatsapp number data yourself known and stand out from the competition. It also allows you to sell much more, since you position yourself in the consumer’s mind with relevant information that satisfies their needs.
Email marketing as a strategy
Despite what many people may believe, email marketing is still a good strategy, as well as being one of the most used today. It is clear that email is how to provide quality technical support to improve customer experience? one of the most used tools by people and 93% of adults use it frequently and of that number, 60% use it daily.
The great advantage of emails is that they generate singapore lead the necessary attention from potential customers. This attention is key, since quality and relevant information can be provided during the time that the user remains within the tool.
Having direct contact between the
company and the client is very important because it allows you to position yourself and generate trust by providing personalized content. Being able to combine
email marketing and blog will surely give the best results in terms of visibility and customer service.
Strength lies in unity: combining email marketing and blogging
One of the keys to marketing is not to suppress one
strategy in favor of another, but to know how to combine them in the best way to achieve the best results. Combining email marketing
and blogging will allow you to increase the favorable numbers for the company and gain relevance against the competition.
Email marketing contributes to a blogging strategy
Email marketing can be very important for a content strategy because it allows you to attract the largest number of people to your blog. The more visits, the more clients, the more leads. Therefore, the more leads, the greater the possibility of sales. With this strategy, you can greatly increase the number of visits to a website or blog.
A good way to combine email marketing and blogging is to create a newsletter and distribute the best content via email. You may already have a very large database
of potential customers, but why not take advantage of that to send them a relevant message or information?
Another very important point is that with an email marketing campaign you can obtain a much higher ROI compared to others. In this way, you can have a very profitable communication channel in terms of the results obtained.
Over time, it will be possible to segment a customer database to direct messages only to those who show the greatest interest, thereby increasing the conversion rate.
How blogging contributes to an email marketing strategy
Combining email marketing and blogging gives good results, but the question is which ones? First, you have to start with the database and know that the bigger it is, the greater the possibility of obtaining sales and leads. For this reason, blogs can be an excellent way to capture new emails to increase the sending base and improve customer interaction.
On the other hand, emails alone cannot provide the extra valuable information that users are looking for , so accompanying the strategy with a blog campaign will offer the client the opportunity to learn about new topics and thus satisfy their needs.
Using a good content strategy with a source of good emails will allow you to share the best posts, interviews, and valuable content, increasing user engagement. Leaving customers with just email marketing is not a good option if it can be combined with quality blogs.
In fact, many users may unsubscribe from a service if they only receive promotional emails. A little variation in the strategy will yield good results as it is something new.
New ways to combine email marketing and blogging
There are several ways in which you can combine email marketing and blogging, but over time it has been discovered that it not only serves to
attract customers and satisfy needs, but can also provide much more. These are some of the benefits and new ways to combine email marketing and blogging:
1.- Create quality content flows
This can be achieved by implementing quality content. However, blogs and their content can also be part of an important email marketing strategy
that is relevant to the customer. To achieve this, the database must be segmented efficiently in order to then be able to transmit the message along with the blogs to interested people, who can really become leads and subsequently sales. Combining email marketing and blogs is possible.
2.- Create RSS feeds (Really Simple Syndication)
It is possible to allow people to unsubscribe at any time to receive news from both parties. This will segment the content by time and topic.
This creates the opportunity for more people to stay tuned to updates and new content, keeping them informed of the latest developments that interest them.
3.- Use the data to your advantage: combine email marketing and blog
Creating different types of emails will allow you to better understand what the main interests of your audience are. A very clear example of this is
knowing that if emails about social networks do not receive as many clicks or visits as those. About engagement, it is
important to direct all efforts to where they are producing the best results.
Increasing the production of content. Related to topics of interest will give greater visibility to the blog and email marketing can be used as a strategy to promote it.
4.- Not everything is about ebooks and blogspot
Sticking to just one format to convey. Information to customers is a strategy that will not yield good results. It is recommended to use several formats for the topics to be discussed through email marketing. For example, photos, webinars, images and videos are good ways to convey a message to the target audience.
Not holding anything. Back and putting out all kinds of content can greatly increase the chances of it being seen by the audience. Having a lot of content will position the brand in people’s minds. A company capable of quickly satisfying its customers’ need for information is well regarded.
Doing this simple task will allow you to know what type of content is best and gives the best results when viewed by the target audience. You will be able to know which ones generate the most interest, engagement, SEO positioning, etc.
5.- Invest in the visual part of emails
It has been proven that most of the information in a content is perceived by people through sight. That is why it is very important to have
an email marketing campaign that plays the best role in order to stand out from other content. Using images that reference the text can help to understand the message more quickly.
To find out which content, videos and images work
best with an audience, it is important to do different examples and tests until you determine which one gives the best results.