Make use of social media when we tell you that Twitter, Instagram , Facebook or TikTok will give you many clues about the users who are most interested in your brand. It’s essential that we make good use of these interactive tools, where we can ask customers what their needs are, what they like most about the brand and what they miss. Promotions, contests and using imagination and innovation in posts is a formula that will give us very valuable information about them.
Talk to customers and encourage comments
An eCommerce site should be an interactive dominican republic email list 556912 contact leads space. There is nothing better to know how to understand the needs of the customer than to let them express themselves freely on our own page. Allow comments and actively listen to them, as well as to everything that is said about you on the Internet. In these comments, they will notice what aspects of our products and services they like and what they don’t, as well as the way we relate to consumers, and customer service.
Analyze the main metrics with the customer
As you know, KPIs measure the performance of our what are payment methods? business strategies with data. There are several that will give us precise information about the relationship with the customer, specifically how they react to the service we offer them. The NPS or recommendation index and the shopping cart abandonment rate tell us where we are failing and where we are succeeding, while allowing us to solve the phases in which user satisfaction seems to be lower.
Also called CSAT, this is a survey on satisfaction with the service that reaches the user of our eCommerce after they have interacted with us or purchased a product. Based on the evaluation, we can learn more about what the customer expects from their relationship with us.