Every year brings with it new trends in digital 14 web design marketing. This time, it’s time to talk about web design trends for 2021. Your site must keep pace with the updates that reach the market so that you can effectively attract the attention of consumers.

There are probably some techniques that are still around because of their success, but there are others that are unknown to many. The idea is that you can learn about each one of them so that you have the possibility of applying them to your website, landing page or blog.

You have to be prepared to adjust your page based on the new web design trends 2021. Every small detail can make a difference, not only in the structural part, but in how it is seen by the users who visit it.

Top 14: Web Design Trends 2021

Web design trends for 2021 are something you should internalize as soon as possible. These will help you stay up to date and win over all the users who browse your site:

1.- Minimalism very present in web design 2021

 

This year, one of the trends that will stand out is the super minimalist web design. In short, “less is more.” This means that you should work with a linear format, clean graphic elements , an uncluttered screen and colors that harmonize with each other.

No matter what market sector you operate in, it is equally effective for all. By having a visually aesthetic page, you avoid oversaturation and unnecessary elements. In this way, you get visitors to focus their full attention on asia cell phone number list the really relevant aspects.

2.- Optimized loading speed

If you land on a page and it takes more than 3 seconds to 10 reasons why your business needs an email marketing platform load, would you keep waiting? Probably not, and this is what happens to many users . When they don’t see that the website loads at hong kong lists the speed they want, they don’t think twice and abandon it.

This directly affects results such as bounce rate or the time the user spends on the page. For this reason, it is essential that you work on optimizing the loading speed of your website, not only during 2021, but permanently. 

It is also important to note that websites with better loading speeds are easily positioned. They provide a good experience to users and this is reflected in search engines.

3.- Mobile web design

 

It is no secret that users nowadays spend most of their browsing time on mobile devices. This makes it essential that you develop your web design based on 14 web design the mobile version so that they have a good experience.

It is worth noting that it is not enough for the website to have a responsive web design . Ideally, the user should be comfortable, saving them the task of scrolling so much to get to the information they are looking for. Without a doubt, this is one of the trends to keep in mind for this year.

4.- Bright and intense color palette

Another of the 2021 web design trends that will be very present is related to the color palette. Don’t be surprised if you see many bright and intense tones that jump out at visitors. It is a way to reinforce the message visually by applying very strong creative combinations.

This is one of the fundamental creative elements of a website, so you have to work on this aspect from the beginning. Study the psychology of color to find the right palette to attract your target audience.

5.- Floating elements

 

Attracting users’ attention with your website design is one of the keys to making them decide to stay on your page. And floating elements can help you with this, which should be complemented with text, images, etc. 

These elements are a kind of moving effect, but they remain static. It is a visual aspect that undoubtedly stands out to visitors.

6.- Bold fonts and typefaces

Without texts, a website is meaningless. Although this is not new, it will always prevail as a trend. The style of the typography is important and for this you have to play with asymmetrical designs in the letters of the website.

When used correctly, you can highlight titles, messages and calls to action to capture the user’s attention. One of the most used fonts is the popular  Sans serif, since it is a simple and easy-to-read font, ideal for working with large blocks of text.

Added to this is the option to highlight titles, subtitles and key words or phrases. This is known as “bold” , a main focus whose purpose is to reinforce the message.

7.- Combination of photographs with graphics

 

The combination of photographs and graphics will also be a trend. Combining these two types of visual content is not only creative and modern, but also very eye-catching. Make sure that they complement each other, though; the idea is not to take away the focus from the image.

You have different options to work with these mixes of graphic elements: you can use geometric figures, lines, brush strokes… Let your creativity fly!

8.- Dark mode

Lately you may have seen pages with options to change the background. This is because since 2020 many websites began to implement dark mode. This trend was started on social media and some brands have taken it to their websites.

This option allows users to change the color scheme of a website and replace dark colors with light ones . Visitors are given the freedom to select the mode they feel most comfortable browsing.

9.- Sticky elements

Among the web design trends for 2021 you will also find elments with a sticky effect . It is a good idea to keep what interests you most in view of the user while they continue browsing the rest of the page.

You have to set the element that you want to always be visible, it can be a CTA, form, image, menu… When the user reaches a specific point, said element will remain stuck or fixed in a specific part of the page.